Creative Criminals

Wonderful idea for Isca Taps, it’s not really innovative. But it proves again simplicity is all you need. The tap is so beautiful it needs the check itself in the mirror.

Update: I said it’s not really innovative, but this is just a shameless copy, it was already done by Publicis Casadevall Barcelona in 2003.

CareerBuilder is the leading provider of targeted interactive recruiting on the Web.

This campaign created by The Martin Agency, debuted on the tops of public buses in New York and San Francisco. From the vantage point of tall office buildings, the message is clearly visible: “don’t jump. careerbuilder.com.”, letting people not to commit a suicide by jumping off a building.

It is an old campaign but could easily be reintroduced because a lot people have lost their job due to the economic slowdown.

Toppits cling film is a product that keeps groceries fresh. To make this rather common fact interesting, they place the product benefit “Keeping it fresh” in an unusual environment using an eye-catching ambient by cleaning the wall where the cling film is placed.

The main target group of women that are head of the household are reached on the way to work or to the supermarkt.

As part of a 360 campaign entitled ‘At home with the stars’, BBR Saatchi & Saatchi Tel Aviv created a 140 meter (460 feet) long magnetic billboard, onto which it attached over 6,000 cut-outs of entertainment celebrities that the public was invited to peel off and take home with them.

This resulted in that the entire display was stripped bare within 2 hours of launch, and was consequently restocked several times.

This campaign was made for HOT, a television network, to promote their show and stars to its customers.

Billboards are not supposed to be dull otherwise people will just ignore them. Pizza Donatos combined their billboards together with the other half of the billboard. This makes you look twice. Another billboard lets out steam so it makes you want the Donatos pizza even more.

“You wouldn’t ignore this warning. Why ignore them on cigarette packs?” is the slogan that goes along with these outdoor prints. And I must say they make an excellent point because almost everybody ignores the warnings on cigarette packs.

I came along these great ads on the side of a school bus. A school needs some new bus drivers and they found a great way to catch people’s attention.

An Urban Protest Exhibit featuring 1.3 kilometers of empty dinner tables to raise 200,000 holiday meals.
I have some strange feelings with this one, why spend this much money on a non profit campaign?
Nontheless it’s a good idea, and again from Israel!

BBR Saatchi & Saatchi Tel Aviv have applied to the Guinness Book of Records for having created the world’s largest dress. The 100 square meter garment appears on a huge billboard in Tel Aviv, part of a campaign for a new fly-on-the-wall documentary showing on HOT cable TV.

The series, called ‘Connected’, follows the private lives of five different women, who document every detail of their daily routine with hand-held video cameras. Wiewers can watch all of the footage live, 24 hours a day. The 6-storey high wall billboard features the cast of the show in full size, with the main character wearing the record-breaking dress which reveals all to passersby below – just as the the show promises to ‘expose everything’.

Sometimes you hear of people abandonning their dogs when they go on hollidays, that’s just disgusting!
When you have a dog you should take this responsibility, so when you can’t take him/her on a vacation, you should consider this dog hotel.