Creative Criminals

A grid was drawn on the street and everybody could participate to draw a pre-designed image for Greenpeace with chalk. People received a blueprint of the design and this way they could easily recreate the design. Once the lines were drawn everybody could help to fill the design with coloured chalk.

“Help to preserve all colors of life. Donate 1% of your tax for the protection of environment through Greenpeace”

I came across this great ad made for McDonald’s by BBD. A clever idea to show that McDonald’s is open all night in that area. At first I thought it was from Eastern Europe country but the text is actually written in a way that if you see the reflection that it reads “Open All Night”.

Pedigree, the company that manufactures pet food, has come up with a very creative outdoor campaign.
The campaign is held in Chile, at bus shelters. They show shocking images of dogs with no home.
It’s a campaign that wants to make people adopt ‘lost dogs’

This advertising campaign is probably a fake one, but it’s still a really cool idea!
Got to give credit to the ones making this.
And you have to admit, a different girl a day…. that’s not bad at all!

Click on the image to see it in full size

It is a frisbee made look like a 10kg (22 lbs) weight. It was made for Iams Dog Food with the idea that your dog is strong if it eats Iams Dog Food.

The famous word game Scrabble is losing it’s popularity over the years. Ogilvy & Mather Bogota got challenged to bring this game back to the top of mind. What did they do?
They went to the most popular buildings in Bogota and used their company names to create new words in the same typeface. In that way they could show that Scrabble is a game that is fun, easy and able to be played anywhere.
on the images below you can see the Centro Comercial (with an extra CASA), and City TV (with an extra AUTO).

This was made for Global Coalition for Peace. They want the war in Iraq to stop. Clever idea to use poles to get the message around. New York based agency Big Ant International has won a Gold Pencil for Design (Public Service Poster) at the One Show Design Awards with this.

Transperth reminds football fans that they also can the public transportation to the Subiaco Stadium.

For Tibits, a large vegetarian restaurant chain in Switserland, oversized forks have been produced to be fixed to trees in major parks and in main outdoor shopping areas all over Switserland. In an surprisingly new manner the freshness of Tibits food could thus be demonstrated to people walking by.

In order to make children and teens aware of the streetsigns at the time of their school start and to bring the worldwide renown product “Chupa Chups” back to peoples minds an exciting and flashy installation with streetsign was set up. A huge lolly attached to the flipside of the panels.