Creative Criminals

Quality of roads is the eternal problem of Yekaterinburg – the fourth largest city of Russia. The local site URA.RU, which writes about life in the city, decided to remind politicians that it is their duty to repair the roads. The problem is – the politicians don’t care about potholes, their only worry is their own public image. Then Ura.ru and the russian agency Voskhod came up with this idea, which got a lot of media attention.

World record-holding highliner Faith Dickey battles in the wind to cross the line between two speeding trucks. Will she make it before the trucks reach the tunnel that lies behind the next bend? Crazy stunt from Volvo Trucks

Kill the sealkiller, with loose change, by throwing it onto a magnetic billboard. Creativity apparently never stops. They could have reconsidered the music for this case movie though.

In Russia the streets aren’t always that safe, people often have to fight to go where they want to go.
The local magazine It’s My City thought of a way to make people aware of this problem. They took over the media spaces on the street when the Russian Army was rehearsing their Victory Day Parade. The banners that were set up got a lot of media attention, and apparently the percentage of fights dropped by 75% afterwards..

This is a funny experiment organised by Thinkmodo. They unleashed a a couple of zombies onto the streets of New York to scare the crap out of pedestrians. In the end the video says: “Zombies don’t belong here, put them back on TV”. This is a campaing for Walking Dead, the post-apocalyptic drama television series.

One of the Grand Prix in Cannes Lions, the most known advertising awards in the world is for Coca-Cola. But not with a campaign as such you’d expect from Coke. No 3 minute long commercial or Vintage print ad, but simplicity itself. This outdoor ad has been made by Jonathan Mak Long, a 20-year old student just started working for Ogilvy Shangai. The posters shows two hands ’sharing’ a coke.

A huge image is displayed on the Heathrow flightpath. British Airways revealed this ‘painting’ of British heptathlete Jessica Ennis using 6000 litres of waterproof paint. It’s as big as 15 tennis courts. Accompanied with the hashtag #HomeAdvantage this will surely intimidate athletes entering the UK.

Remember the Tesco Virtual Store in Seoul, South Korea? Well Goertz, a German shoe retailer went a step further. They used an outdoor media and built it into a retail space, where people could choose their shoes and see them virtually on their feet.

Mercado magazine is a politics and economics magazine. They created this 3D outdoor medium, a monument that changes dramatically according to the angle it is viewed from. Demonstrating the more angles you have, the deeper the analysis of reality will be.

The most recent experiential stunt from Sprite Brazil’s long-running “Refresh Your Ideas” campaign is a powerful shower on the beach in Rio de Janeiro that looks like a drinks dispenser. This is such a simple idea and is bound to get people thinking about how refreshing it would be to have some Sprite after a sweltering day on the beach.