Creative Criminals

The most recent experiential stunt from Sprite Brazil’s long-running “Refresh Your Ideas” campaign is a powerful shower on the beach in Rio de Janeiro that looks like a drinks dispenser. This is such a simple idea and is bound to get people thinking about how refreshing it would be to have some Sprite after a sweltering day on the beach.

Jeff Soto is a street artist that was challenged by Chevrolet to make a a graffiti piece aided by a Chevy Sonic equipped with spray guns and robotic high-tech wizardry. Never expected that robots could do that kind of stuff.

an LED device installed in an Audi R8 LMS to write light messages in the air that could only be seen on long-exposure photos. Collected using an app on various Audi Facebook fan pages, the fan messages were spread at one of the world’s most famous racing events: the 24 Hours Nürburgring. During the night phase of the race the best messages were captured on photos and then published in an online Audi gallery so fans could share them with their friends.

The Coca-Cola Hug Machine. “You hug it, it returns the favour with a Coke. Because vending machines have feelings too.”

Just Add Color is the newest campaign of Converse for Chucks. It uses the iconic high cut design in stencil printed and painted on city cards, posters, and walls.



The highlight, however, is the graffiti art done by different, well, graffiti artists in Austria, Germany, and Switzerland using all sorts of non-traditional painting method such as paintball-like splotches were used.

You can spot one of these buses in London nowadays. A big sticker on the back makes the bus resemble an animal transport. Accompanied with the slogan ‘They can’t ring the bell when they want to get off.’ It’s a campaign to stop live animal transports.

Graffiti artist, Mr. Sark replaced the official French candidates on election posters by popular heroes in Brest. The candidates were: Mickey, Hulk, a Care Bears, Little Blue and Little Yellow, Mr Perfect, Kilroy, Captain Haddock, Batman, Spiderman or Barbapapa.

This campaign made by BBDO, is a Smart Car controlled “pong” gaming installation, created to showcase the responsiveness of the new, third generation, electric Smart Car.

To increase to amount of cash donations, oro Verde, the rainforest Foundation, did no recruit humans. They used the trees, that happily worked 24 hours a day to help save the rainforest.

A big red button was placed in a boring square in a boring Belgian town. A sign indicated to push the red button to add drama. Once it was pushed a whole lot of drama suddenly appeared in the square. All this was done to promote the launch of a new television channel called TNT. Simply brilliant.