Creative Criminals

This creative social installation was created by Deutsch Inc for Playstation to promote the Twisted Metal game, allowing users to fire a military-grade machine gun at a set full of explosive laden objects after connecting by Facebook or Twitter.

An old building just outside Brussels will be transformed into a Nissan showroom next year. To make people aware of this, creatives Ivo Mertens and Jasper Declercq of advertising agency TBWA\Belgium came up with an impressive street art painting on the 400m2 wall of the building. Street artist Steve Locatelli used 489 spray cans in 2 week to complete the breathtaking piece of art.

Remarkable stunt from Tropicana. Today at 6.51 a fake sun was lit at Trafalgar Square as part of the Tropicana’s Brighter Mornings campaign. The sun is 30,000 times bigger than a football, has a surface area of 200m2 and weighs over 2,500kgs. Its internal light source produces the equivalent of 60,000 lightbulbs, making the artwork visible from space, so they say.
Click read more to view the making of.

Adverting agency TBWA\Agency.com created the social media campaign “Fan the Flame” to promote the recently launched MINI Facebook page in Belgium and Luxemburg.

A MINI Countryman was placed on a slope of 15% hanging only on a thick rope. Under the rope a bunsen burner was placed. Once you have liked the Facebook page you can watch the live construction, which was build on the parking lot of the Brussels Motorshow and remote ignite the flame from the campaign website. If your flame is the one that burns the rope, you win the MINI countryman.

Another creative outdoor advertisement made for Volkswagen. This time they placed the new Volkswagen up on the side of a house next to a ruler. The translation: “It’s great to be small.”

Daffy’s, a high fashion retail store, recently opened up and wanted to inform their customers of their new store location and amazing sales of up to 80% off high end fashion. The challenge was how to break through all the clutter in one of the most advertised cities in the country. In order to do this, they decided to bring back the old peep show and sleaze factor of old Times Square New York.

Many people want to give cash gifts directly to homeless people at Christmas, but worry that their money could fund a much wider drug or alcohol-related problem. We provided a much more effective way to give.

QR codes were printed on cardboard and placed alongside blankets, shopping bags and empty drinks bottles.

Linking directly to a JustGiving page, we enabled the public to donate directly to Simon on the Streets: a homeless charity that supports men and women who are sleeping rough on our streets.

Hyundai USA, gave passangers of Times Square the chance to play a race game on one of the most famous screens in the world. They just needed to download an application and could then drive the car by using their smartphone.

To highlight the extreme quality of sponges, Scotch-Brite, a brand of 3M, used a window cleaning platform and turned it into a huge sponge. The effect could be seen by passers-by near a building of the legendary Santiago Bernabeu stadium in Madrid.

In its perpetual quest for purity, Absolut has called upon German artist Simon Schubert to create an extremely pure work of art. Thanks to his expert technique of folding pieces of paper, Simon Schubert designs images with different perspectives by mastering shadows and light. No ink, no paint, 100% cellulose paper. The masterpiece has been installed for a week in a bus shelter completely covered in white.

Watch the video after the break.