Creative Criminals

Reebok CrossFit, a revolutionary strength and conditioning programme, teamed up with artists 3D Joe and Max to break the Guinness World Record for the largest ever 3D street art. The painting measured an impressive 1,160.4m² and was unveiled at London’s West India Quays, Canary Wharf.

Best Fries on the Planet campaign is a multi-tiered, non-traditional consumer engagement plan designed to embrace the McDonald’s Fries. From now until Dec. 8, 2011, the sky will be lit up by “Fry Lights” on Clark and Ontario streets to lead you to the golden arches, and will be viewable from up to three miles away.

To launch the Mercedes-Benz 2012 C-Class Coupe, one was parked in front of a motion blurred wall, sidewalk, and billboard that read: “Looks fast. Even in park. The 450hp 2012 C-Class Coupe”. To complete the motion-blur illusion, real 3D models of a motion blurred fire hydrant, parking sign, and mailbox were created to be part of the street scene.

Kellogg’s built world’s largest cuckoo clock and put it in the middle of Hollywood. And every hour for 24 hours, one man came out as a character from wherever it was morning at that moment. Each time, he entertained the crowd with a comedic performance and encouraged them to enjoy new Kellogg’s Crunchy Nut cereal because it’s morning somewhere.

Chillisauce, a British agency came up with this crazy idea in London. For the Breast Cancer organization they made a 30 metre long bra and put it on the ITV Southbank tower in the center of London..

Advertising agency Numéro10 created this impressive buzz campaign made for Crans-Montana ski resort in Switzerland. In order to make the resort more appealing in this difficult economic situation they launched a fake gold fever which got a lot of attention all over the world.

The campaign was to make people believe that a large nugget of gold was found by a German tourist in one of the river surrounding the Crans Montana Ski Resort. Many Swiss and international newspapers wrote about the discovery and there was a lot of buzz on social media networks. After one week Crans Montana Ski Resort made it public that it was a campaign made to promote www.gold-fever.ch and give away 33 carat special offers.

Here is something you don’t see often. 3D projection on buildings is boosting the last few months, but it is a manner of time before brands will rush into this project, water projection. Projecting video images on spraying water, in this case for the launch of the new Jordan Melo M8.

For those of you in the UK, be sure to keep your eyes open. Converse has begun placing In Case of Emergency (I.C.E.) boxes that contain several pairs of shoes that lucky passers-by can help themselves to. Posting a photo of the shoes on Facebook.com/converse will also give three lucky winners a chance to win an adventure to the 100 Club on November 24. Find an empty box? All is not lost. Adventurers should look out for the message inside the I.C.E. box and tweet their emergency (#converseboots) for another chance to win a pair.

Lovely promotion by MINI in Dubai. In Dubai Aquarium & Underwater Zoo they placed a new Mini Countryman underwater where everybody could see it.. Don’t get the link quite good, but in terms of visibility it can count!