Creative Criminals

During one week, in a specially built glass box in the waiting hall of Stockholm Central Station, passers-by could watch as clothes are hung on a washing line, only to be soiled. People could log on to Ariel’s Facebook page and try to soil clothes which were hung up.

Last weekend Hurricane Irene lost steam as it moved up the East Coast but in North Carolina the weather alerts were expecting much damage. Seafood restaurant Hieronynuss in Wimington used its advertising board to communicate its opening hours. It said: “We are open until the letter fly off this sign”.

For its new exhibition Stillspotting NYC, the Guggenheim Museum placed a wooden lectern with a megaphone holster and an attached sign: Say Something Nice. The idea came from Improv Everywhere, the organization that made flashmobs famous.

This summer Smirnoff offers a tropical taste with coconut. To promote this new flavor, they transformed a busstop in to and Polynesian hut, designed by agency TraffikGroup.

Last week Bert posted a part of the Newcastle Brown Ale campaign. Today we present you the complete campaign. They accomplished this through a series of spectacular out-of-home installations in San Diego, and the brand’s first-ever TV campaign, each element executed to engage our audience visually, and communicate Newcastle’s one-of-a-kind taste and brand. View the complete campaign after the break.

Shadow Art

The 256 square foot shadow sculpture was produced with a single light source and 3,000 real Newcastle Brown Ale bottle caps.

Remember the sexy commercial once made for Axe (Lynx) in 2006 where thousands of women were running to get hand of a guy spraying himself with the deodorant? Well now Axe spoofed their own commercial with a world record. On the beach of Bournemouth, 152 gorgeous women ran to a giant shower where a guy was washing himself with, yes Axe, and took a joint shower.. The record will appear in The Guinness Book of world record.

Appartly Arno Power Silence fans have an incredible strength and therefore the company wants to warn pedestrians. A car is flipped over, made it believe that the wind produced by the fan did this.

New balance wants to promote their brand new store in New York City. Therefore they have created “Urban Dash”, an iPhone app that challenges you to find hundreds of virtual batons throughout New York. Each day around 20 batons are released and if you make it to the store with one of them you will win a free pair of New Balance 574 shoes. The one with the most batons will win a 14k gold Baton.

Here’s a nice optical illusion created by Newcastle Brown Ale. One person stands in a special location, while another climbs inside a larger than life replica of Newcastle’s traditional glass, the Geordie Schooner. The effect: it looks like they are trapped in a giant pint of Newcastle Brown Ale. When people uploaded their picture on Foursquare or Facebook, they got a free T-shirt.

Specsavers is a big optical retailer. To promote the retailer they made it look like a scooter drove through this busstop shelter. It this ever happens for real we think he should first go to the hospital.