The Italian city of Nettuno encourages people to drink responsibly with this print campaign. It shows an John Travolta/Elvis imitator who has been in a car crash, together with the copy “Staying Alive. Drink or drive. Stay sober and you’ll stay alive”.
They probably got their inspiration from this campaign released in 2008, but we can all agree the ‘Saturday night fever-effect’ is much cooler.



Company: City of Nettuno
Agency: Link, Anzio, Roma
Country: Italy

Worldwide support for the flood victims in Pakistan is starting slow. It’s one of the biggest disasters ever happened so there is a lot of money needed. With this print campaign the Canadian Red Cross is convincing people to donate for this cause. The copy says: “Don’t let hope get washed away. We are on the ground, providing aid to flood victims in Pakistan. And we need your support.”



Company: Red Cross
Agency: Cossette, Montreal
Country: Canada

Only mentioning what the product really is about, that’s an art. In these images they only show the clothing and with these clothes they are illustrating people. Very simple with a touch of genius to it. Mixed colours can tell great stories.

Company: Tide
Agency: Vitruvio Leo Burnett, Madrid
Country: Spain

Some girls are gold diggers; they love money and expensive cars. Luckily for famers the luxury car manufacturer Lamborghini also makes tractors.



Company: Lamborghini
Agency: LG&F
Country: Belgium

The Breast Cancer Foundation in Singapore used the art of body painting to remind women about the dangers of breast cancer. “Are you obsessed with the right things?” A lot of women are more obsessed with a pimple then they are concerned about breast cancer. By purchasing a Pink Ribbon you can show your support.

Company: Breast cancer foundation
Agency: DDB Worldwide, Singapore
Country: Singapore

These business cards were created for Sandra Boïls, a jazz vocalist. The idea is simple and elegant. When you place the cards side by side it creates a piano key pattern.



Company: Sandra Boïls
Agency: Estudio Menta, Valencia
Country: Spain

You know the problem when you navigate with a GPS and you aren’t watching the road but you are watching the screen of your GPS instead. We’re not sure what’s new about the voice activated built in GPS of Fiat, but it should solve this problem. And the illustration describes it perfect.



Company: Fiat
Agency: Leo Burnett, Brazil
Country: Brazil

‘Put your skills to better use’ is the slogan of this campaign for Career Junction. The images show little notes that a lot of people make on a daily basis, like a grocery list for example. But these lists aren’t like all people will make them, they are designed with great skill. The big image is actually the coolest of the series, the other 2 aren’t that impressive.

Company: Career Junction
Agency: TBWA\RAAD, Dubai
Country: Dubai

The LCBO, a conservative government agency wanted to run an ad in the annual pride guide of Toronto. But before creating the ad they reviewed the concepts internally. The gay members of the staff immediately selected the cheekiest concept. An amazing copy proves this, ending with the slogan: ‘But most of all, cheers to you. For being who you are. and proud of it.’



Company: Liquor Control Board of Ontario
Agency: GJP Advertising & Design, Toronto
Country: Canada

EIZO medical imaging produces high precision displays for the examination and diagnosis of radiographs. Everyone knows craftsmen receive pin-up calendars from their suppliers at the end of every year, unfortunately this present is less popular among medics. But EIZO took it one step further, they created a pin-up calendar, uniquely for medics, that shows absolutely every detail.



Company: EIZO
Agency: Butter, Berlin/Duesseldorf
Country: Germany