This campaign made for Swiss Life, an insurance company makes great use of copy. These are saying that can change life in seconds, so better be flexible. Tagline that goes along: “For all life’s twists and turns.
Flexible financial plans.”
Here’s a nice print campaign from Madaus, a medicine helping people with their ‘gas’ problems..
Instead of some bird poo on your windshield you can also experience other stains, even on the inside of your car. This smart visualisation is telling an entire story in one single image. The ice cream got thrown against the windshield because the car needed to make an emergency stop, luckily the child carrying the ice cream (not in the image) isn’t joining it’s sweet. “Back seat belts: they’re there for a reason.”
This hitchhiker is using an extraordinary way to show by-passers where he wants to go. By simply writing down his coordinates of latitude and longitude people with a GPS can find out what his exact destination is. Underneath the picture you can only see the word Touareg and the Volkswagen logo, so we are asking ourselves the question if this is an ad for the GPS system in the Touareg or for this type of Volkswagen itself? Because every car with a GPS can add these coordinates to its system.
Clothing brand Benetton is know for it’s shocking campaigns. In the past they’ve played on religion and homosexuality, in this campaign they are using world leaders. Mortal enemies kissing each other accompanied with the message ‘Unhate’. We’ve chosen the Pope and Ahmed Mohamed el-Tayeb, Imam of the Al-Azhar mosque in Cairo as first image because Benetton already pulled this image from their campaign because the Vatican wasn’t amused at all. After the jump you can find more world leaders kissing each other and the official TV-spot as well.
This print ad from Belgrade Casino was not really appreciated by many women. On the first you see a woman showing her boobs, while the tagline ‘Double Five’ appears. Some found the second one racist because “spade” means black person in the English language. We reckon that the casino just couldn’t care and are happy with all the fuzz!
On Monday it will be Holloween. This funny print advertisement turns a Mini Cooper into a ghost. We don’t know if this is an official print advertisement but we do like it.