This print campaign has been made for a Thai beauty product, softening your skin.
Boot Body Cream wanted to focus on the aspect that the cream makes you look sexier. And what is one of the most attractive part with women? Right their breasts.. Nice point of view from McCann Erickson!



Coincidence or not, but this month another similar campaign appeared. Not in Thailand but in Peru. A campaign of the Peruvian League Against Cancer who made an awareness campaign promoting mammograms.
It has been created by Young & Rubicam, Peru.



Company: Boots Body Cream
Agency: McCann Worldgroup Bangkok
Country: Thailand

What’s the most valuable object in a house?
Would it be a painting, the vault, the swimming pool or the parking? Ok, there is a lot that matters, yet many forget something extremely important.. Check out where this house has aimed its cameras to..



Company: Stella Artois
Agency: Y&R, Tel Aviv
Country: Israel

Adorama.com is an online store for photography equipment, in this print campaign they want to promote the new Miyama 645DF camera. This camera has a superfast flash that could come in hand when shooting pictures with lots of movement in them because “Life doesn’t stop for pictures”.

Company: Adorama
Agency: DDB, New York
Country: USA

Take a good look at this image, the illustration has been done perfectly. They’ve used human hands and arms to create the illusion of a coral reef. Together with the slogan ‘After the coral reefs completely vanished, the humankind will be next’.



Company: World Ocean Conference
Agency: Grey Jakarta
Country: Indonesia

This campaign was made for Eurostar which is a high-speed passenger rail service connecting London with Paris and Brussels. The tag line that goes along with this print ad is: “London for Lovers”, specially designed for tourists to visit London. Have a good look at the beans and the egg.



Company: Eurostar
Agency: LEG, Paris
Country: France

A couple of days we posted the non-profit campaign of the Brazilian government, warning people about the dangers that are passed along by your hands, bacterias. We don’t know who was first, but the same idea has been used for Kimberley-Clark, a hygiene-manufacterer promoting its hand-wash soap.

“One in every four soap refills is contaminated with potentially harmful bacteria.
If it’s Kimberly-Clark Professional, hygiene is guaranteed.”





Company: Kimberley-Clark
Agency: Ogilvy, Costa Rica
Country: Costa Rica

A very funny approach for this dental clinic, this guy is about to get all his teeth knocked out, but luckily this clinic can give ‘All your teeth back in just 24 hours’.



Company: Ortoimplant Dental Clinic
Agency: HYPE, Zagreb
Country: Croatia

Remember the genius post of WWF with the painted hands?
Well the government of Brazil launched a similar campaign to create awareness about bacterias passed by hands.
“Your hands can be dangerous. Wash them with soap and water to keep bacteria at bay”





Company: Secretaria Estadual Da Saúde
Agency: Agência Matriz, Porto Alegre
Country: Brazil

People with Diabetes are 2 to 4 times likely to get heart diseases than people without Diabetes. Besides that Diabetic Retinopathy is the leading cause of blindness in the working population of the world. In addition to that 10 to 40 percent of patients with Type 2 Diabetes will eventually suffer from kidney failure.

DRL made these nice print advertisements to make people aware what too much sugar can do to people who have Diabetes.

Company: DRL
Agency: Greenroom Advertising, Mumbai
Country: India

This is a lovely idea, children can conquer their biggest fears (even the ones in a dream). The only thing they have to do is follow karate lessons at this karate club.

Company: Karate club Ronin
Agency: Banda
Country: Bulgaria