Sydney-based agency Three Drunk Monkeys is promoting the premiere of 30 SECONDS, the TV show written by the agency’s executive creative directors Justin Drape and Scott Nowell, and Prodigy Films director Tim Bullock, with a campaign consisting of 90-second, 60-second and 30-second TV spots, online, outdoor and print. 30 SECONDS air on subscription TV channel The Comedy Channel on 7 September.
These three print ads are super creative! With these simple pictures the website passivesmokingkills.org want to make people that smoke aware that they are not the only people that can get killed by smoking but the people around them as well.
This ad won a gold lion in Cannes, but I can’t quite understand why.
Don’t get me wrong, the concept is great, but the art director won an award for this one, and that’s just the only thing I don’t like in this ad. It’s just bad retouching, the people flying don’t fit in the picture.
This is a nice advertising campaign, I especially love the first image. But I suppose some people won’t realise the window represents a pint of Guinness…. The other ones are a bit easy I think. Can anyone explain me the meaning of the last image?
Too bad this kind of logic is already used by another airline company. I’m sorry Britisch Airways, but ‘American Airlines’ kicked your ass big time on this one!
Hit the continue button to see the other 4 ad’s.