Creative Criminals

Mc Donald’s uses two billboards to show that this particular Mac Donald’s in Denmark is really not far away.

Nowadays the advance in technology never stops. But how can advertising agencies keep on using these new inventions in ads. How can they keep ads good and interesting? I think JWT did a great job on this one, just keep thinking out of the box, and things will be OK.

This creative advertisement is made by a clothing company. I do not really understand why they advertise with “Don’t mix drinking and driving” but the idea of the cocktail shaker and the urn in clever. The second slogan says: Industrial Strange for responsible clubbing. I think it is just a bit to complicated.

Stabilo made this pretty impressive and simple print advertisement. The slogan that goes along with these ads is: highlight only the good bits! The first ad says: save water shower with your girlfriend; Find out what the other two say for yourself.

Luxor makes hot tubes and Saunas and to promote their products they use the slogan Extremely Relaxing. Maybe just a bit too extreme?

Sedex Express Courier Service is that fast that you can already start an action without even having the second part of that action ready. Sedex Express will handle it…

Models are getting thinner and thinner. To promote the new episodes of Americas Next Top Model they used the almost anorexia models to make a point. In this case the models are really really thin.

I always liked the arrogance in the new AXE ad’s. Everybody knows it doesn’t work, but yet everybody is surprised when they release a new ad. This one’s again quite original.

Next to my known passions for advertising, Apple products and Belgian beers, there is an other one. I love riding my moutainbike through the woods. This probably explains why I like this print ad for Fox Shox. It’s an American company that became really famous for their suspension systems for mountainbikes.
OK I have to admit the graphical work with these is not that great, but I can still imagine myself riding through the city/australian countryside…

The first time I saw these print ads I didn’t really like them. But after seeing them popping up over and over I started to appreciate the idea. And actually it’s a really cool concept!

I found this ad some days ago, now we can ask ourselves the question who was first with this idea?