Creative Criminals

Very cool campaign from WWF Brasil. Together with their agency Grey, they gradually coloured the grass of a football field into a brownish colour during a soccer match between Brasil and Denmark, and thus make people aware in a very effective way of the deforestation that is going on every day.

This beautiful commercial was made for The California Lottery. The director did an amazing job on it. But for us, as Belgians, we are even more proud of the soundtrack. It was sung by the Belgian girls choir Scala, together with the Kolacny Brothers. Check out their amazing live performance here.

Two cool new commercials made by CHI & Partners from London. The idea isn’t new, but the commercial is quite impressive. Click read more to see the other one!

Yet another Heineken commercial in the ‘Open your world’ series; a series that always revolves around a slick, but sympathetic and playful James Bond-like character that has this way of dealing with exotic situations. To get people excited for the final of the Champions League – Heineken is official sponsor – we see Mr. Smooth in this director’s cut travel half the world to be there on time.

A lot of companies do bad april 1st jokes every year. But this year, Google got it spot on with their april fools spoof. Introducing Google Nose, a wink to the Google Glass. Especially the smell of success is a great one!

Whoever saw a movie in the cinemas recently probably saw the new G.I. Joe trailer. ESPN’s John Kruk and Karl Ravech give GI JOE’s Snake Eyes the smack down in this spoof. 10,000 feet up in the sky.

Cool spoof commercial on Apple from Somersby Cider. The brand used the set up from the Apple stores and copied it into a Somersby feeling. Some of the computer jargon works surprisingly well for drinking but the tagline in the is the best. “Somersby Cider, less apps, more apples“.

Fixation is a ‘win from within’ story about the relentless inner drive of athletes to be the best they can. Kevin Durant will go up against Dwyane Wade in a battle for who beats who on the way to the hoop.

Imagine a world without hate, imagine in this world certain people didn’t die because of that hate. All of these imaginations are beautifully illustrated in this commercial.

Music tends to resist attempts to define it. But Spotify tries to do so anyway in its first-ever advertising campaign—a dark, atmospheric effort for the streaming-music service from Droga5 in New York.