Creative Criminals

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WWF: Deforestation of soccer field

Posted by Bert Callens - Category: TV & Cinema Film

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Very cool campaign from WWF Brasil. Together with their agency Grey, they gradually coloured the grass of a football field into a brownish colour during a soccer match between Brasil and Denmark, and thus make people aware in a very effective way of the deforestation that is going on every day.


The California Lottery: Snowfall

Posted by Sander Janssen - Category: TV & Cinema Film

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This beautiful commercial was made for The California Lottery. The director did an amazing job on it. But for us, as Belgians, we are even more proud of the soundtrack. It was sung by the Belgian girls choir Scala, together with the Kolacny Brothers. Check out their amazing live performance here.


Heineken: The road to the final

Posted by Rindert Dalstra - Category: TV & Cinema Film

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Yet another Heineken commercial in the ‘Open your world’ series; a series that always revolves around a slick, but sympathetic and playful James Bond-like character that has this way of dealing with exotic situations. To get people excited for the final of the Champions League – Heineken is official sponsor – we see Mr. Smooth in this director’s cut travel half the world to be there on time.


Google: Nose

Posted by Sander Janssen - Category: TV & Cinema Film
  • Company: Google
  • Agency: Unknown
  • Country: USA USA

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A lot of companies do bad april 1st jokes every year. But this year, Google got it spot on with their april fools spoof. Introducing Google Nose, a wink to the Google Glass. Especially the smell of success is a great one!


ESPN: G.I. Joe

Posted by Sander Janssen - Category: TV & Cinema Film
  • Company: ESPN
  • Agency: Creative Works
  • Country: USA USA

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Whoever saw a movie in the cinemas recently probably saw the new G.I. Joe trailer. ESPN’s John Kruk and Karl Ravech give GI JOE’s Snake Eyes the smack down in this spoof. 10,000 feet up in the sky.


Somersby Cider: Apple Spoof

Posted by Bert Callens - Category: TV & Cinema Film
  • Company: Somersby Cider
  • Agency: Fold7
  • Country: United Kingdom United Kingdom

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Cool spoof commercial on Apple from Somersby Cider. The brand used the set up from the Apple stores and copied it into a Somersby feeling. Some of the computer jargon works surprisingly well for drinking but the tagline in the is the best. “Somersby Cider, less apps, more apples“.


Anti-Defamation League: Imagine

Posted by Sander Janssen - Category: TV & Cinema Film

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Imagine a world without hate, imagine in this world certain people didn’t die because of that hate. All of these imaginations are beautifully illustrated in this commercial.