Creative Criminals

A story that goes to the heart in the truest sense of the word. The TV spot of the Swiss Heart Foundation calls attention to the most common cause of death in Switzerland: heart disease and stroke. The spot tells the wonderful story of a great, undying love, and simply shows on how precious every minute of our lives.

Vodafone is introducing Vodafone Red with unlimited talk and text in this stunning commercial with the theme, Good things should last forever. The transitions between every scene are simply perfect, creating just the right atmosphere for an advert not easily forgotten.

What would you say if somebody asked you to drop everything and fly to Austin right now? Meet Roarke Boes. The one who was bold enough to say yes. He went with Doritos to the South By Southwest (SXSW) music festival and met famous rapper Ice Cube.

Oakley teamed up with Thinkmodo to create an innovative viral video campaign for Oakley’s new spokes person, pro golfer Bubba Watson. Bubba wanted something different than an ordinary golf cart, that’s why they’ve created this golf hovercraft. Who doesn’t want to cruise in this one at a golf court?

Remarkable campaign from Adidas and Chelsea F.C., one of the better soccer clubs in England. They made a video where they poured all star players with blue paint. At the end the spot says “Pre-order your shirt now. It’s blue what else matters?”. The result is an impressive commercial featuring players such as John Terry, David Luiz, Fernando Torres and Juan Mata.

You will definitely stare at this commercial from the beginning until the end. The shots, the music and the narrator fit together beautifully. Especially the music gives this Lord of The Rings feel to it.

Very cool campaign from WWF Brasil. Together with their agency Grey, they gradually coloured the grass of a football field into a brownish colour during a soccer match between Brasil and Denmark, and thus make people aware in a very effective way of the deforestation that is going on every day.

This beautiful commercial was made for The California Lottery. The director did an amazing job on it. But for us, as Belgians, we are even more proud of the soundtrack. It was sung by the Belgian girls choir Scala, together with the Kolacny Brothers. Check out their amazing live performance here.

Two cool new commercials made by CHI & Partners from London. The idea isn’t new, but the commercial is quite impressive. Click read more to see the other one!

Yet another Heineken commercial in the ‘Open your world’ series; a series that always revolves around a slick, but sympathetic and playful James Bond-like character that has this way of dealing with exotic situations. To get people excited for the final of the Champions League – Heineken is official sponsor – we see Mr. Smooth in this director’s cut travel half the world to be there on time.