Creative Criminals

Just saw this advertisement of a guy on a beach without any clothes. The clothes were constantly changed during the campaign period. I posted a similar ad about Kung Fu Panda two days ago but I know for sure that this was done on purpose.

Everybody knows the ‘walk-in-fridge‘-commercial made by Heineken.
Some girls are wandering through the new appartement of their friend when they see suddenly the gigantic closte room of her.. They start screaming, but at the same time the guys start to scream harder, because in the appartement, there is a gigantic fridge with only Heineken in it..

Then some guys from the Netherlands made their own walk-in-fridge, by crashing a wall in a flat building and attaching a gigantic container to the building. Click here to see the spoof!

Now they’ve made a follow up of the first commercial. It is based on the first one, and as good as the first one..



The NBA-team Cavaliers (team from James Lebron) made their ‘own’ Heineken commercial. It has nothing to do with beer, but with something else..

The Viral Factory creates a great campaign for the new Samsung HD Camera, and challenges YouTube visitors to figure out how they filmed the video trick.
SAMSUNG CHALLENGE: The clip was shot on an I8910 HD phone, a new camera phone just released by Samsung with an 8 megapixel camera that can actually record and output video in HD format. It was shot in one take, with no post production or special effects of any kind. Everything you see here was done “in-camera”.

Nike is aiming to encourage their consumers to get their lazy butts out of their sofa and hit the outdoors in their new ‘dared’ viral…

The campaign, called ‘Naked Running Camp’ follows in the commercial a team of sports(wo)men running naked in the wilds. Somehow, Nike convinced runners like David Olds and Lauren Fleshman (Believe it or not; that’s her real name..) to take off their clothes and show their body on national TV.

In other words, the runners are encouraged to leave their mobile phones, TV’s, mp3 players, and…. their shorts, while running!
Count me in!

(must be over 18 to see this)


Company: Nike
Country: USA

Unicef Finland wanted to create more awareness for children’s rights. There are more than 145 million orphans or abandoned children all over the world.

They placed 14 baby strollers in major cities in Finland with the noise of a crying baby. Inside the the strollers there was a note with the following message: “Thank you for caring, we hope there is more people like you. Unicef Be a mom for a moment.”

The media attention was huge for this campaign. All major TV networks, radio and web news reported about this. Estimated was that more than 80% of all Fins knew this campaign after two days.

Imagine, you’re walking down the streets and suddenly you see several parachutes hanging in the air.. It aren’t persons attached to the parachutes, but it’s something else. When the parachutes hit the ground you see that it is furniture, from Ikea!
Nice Viral…





Company: Ikea
Country: France

This is a smart ad made by Mini. To promote the Mini Cooper Clubman they’ve come up with an impressive movie.
Two Mini’s doing all kind of tricks on the highway of Munich.
It it real, is it fake? See for yourself..

It is the first of April, time for a lot of April fools jokes. There is this one prank that stands out this year. On hotelicopter.com you could book a room in a helicopter. The big helicopter, a Russian Mil V-12 would have 18 luxuary rooms.

The website says “Experience the adrenaline rush of taking off and flying high in the largest helicopter ever produced.” This is an internetcampagne that is part of the website Yotel. Millions of people believed it.



The Daily Mail photoshoped Home Secretary Jacqui Smith so she appears to be exiting Ann Summers. Ann Summers offers everything from naughty maid’s outfits to fluffy handcuffs. Knowing her husband has rather adventurous viewing habits. Jacqui deducted the expenses of porno movies for her husband.

The Guardian wrote that they will scrape the paper in favour of Twitter. Experts say any story can be told in 140 characters.

The Daily Express wrote about an invention. A car that could bypass speedcameras.

Southwest Airlines received the past few weeks quite some complaints because of the airplane fully covered the Israeli top model Bar Refaeli in a little bikini. The following movie is not an official commercial, but the flight attendant surely does whatever to re-raise the image of Southwest Airlines.



Company: Southwest Airlines
Country: USA

There will aways be competion between logistics services companies but Fedex has a funny way of saying that they are faster than there direct competitor UPS.