Creative Criminals

Remember the Ritual project by Stella-Artois? Gillette created a similar billboard in SoHo New-York. The billboard features Derek Jeter, the captain of the New York Yankees baseball team. What’s so special about this billboard you say? It’s completely hand painted and the image changes daily. One day he needs a shave, the day after he is covered in shaving cream and the day after that his skin is smooth as a baby.

After the jump you can see the evolution of the billboard.