Diesel: Be Stupid7

Diesel, the international jeans brand, is launching “Be Stupid“, a campaign that encourages consumers to take risks and move beyond the smart and sensible track for life. It won a Grand Prix in Outdoor at Cannes.







































Related Posts

I Like

Diesel: I Like

Read more / View 1 video

Diesel: I Like

Diesel introduced the Facebook like button into some of their stores. You can share a favourite pair of jeans by scanning a QR code and look at other outfits. Friends now know you are at a Diesel store and can comment instantly.

A brief history

Diesel: A brief history

Read more / View 1 video

Diesel: A brief history

Diesel launched a new advertising campaign under a “Diesel Island” theme that integrates print, outdoor, online and event marketing elements. The campaign is an evolution of the brand’s current “Be Stupid” tag line.


Awards won (add award)

Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.

Leave a comment

You must be logged in to leave your insights. Login or register.

Details

Credits(add credits)

Tip us

Do you have a tantalizing tip off for a hot scoop? Don’t delay, be our honorary informative and we’ll reward you!



Show some love?

You must be logged in to love a campaign.

Show some love?

You must be logged in to love a campaign.

Login

Email address:

Password:

(Forgot password?)

Remember me

Login No account yet? Register