Diesel: Be Stupid7
Diesel, the international jeans brand, is launching “Be Stupid“, a campaign that encourages consumers to take risks and move beyond the smart and sensible track for life. It won a Grand Prix in Outdoor at Cannes.
Diesel launched a new advertising campaign under a “Diesel Island” theme that integrates print, outdoor, online and event marketing elements. The campaign is an evolution of the brand’s current “Be Stupid” tag line.
Awards won (add award)
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