SL: Miniature canvas
Posted by Sander Janssen - Category: Direct Marketing- Company: SL
- Agency: Saatchi & Saatchi, Stockholm
-
Country:
Sweden
SL is the public transport company of Stockholm; they are launching an access-card (the equivalent of the London Oyster card). But SL was still looking for a design for this card. With this campaign they are encouraging young designers to participate in the design-contest. Miniature canvasses (exactly the size of an access-card) were sent out to 100 design students, they got 183 submissions from design students! In total 8970 designs were submitted for this contest.
As requested: click here for the official website where you can vote on the designs.

2 Comments
Can you provide some links to the micro site where we can see some of the designs?
ReplyHere you go: http://design.sl.se/
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