WWF: Living Calendar
Posted by Bert Callens - Category: Direct Marketing- Company: WWF
- Agency: Leo Burnett
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Country:
Colombia
WWF celebrates its 50th anniversary, and WWF Colombia therefore wanted to send a present to commemorate and celebrate the 50 years of environmental conservation.The idea was by creating a living calendar. The calendar was made out of a small tube filled with water, with a small plant underneath. “By just moving a finger for 3 seconds, we give water to a plant. If we repeat this small act everyday it becomes an act that supports our cause and will change the perception of what can we do to help the planet”


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