South Africa is home to more than 100 000 species of insects. The most common way of killing them is with a primitive stomp of a shoe.To demonstrate Doom Super’s legendary insect killing power, the brand Doom, took the most basic method of killing a bug and multiplied it by the killing power of Doom.
The spot portrays how Tikkurila wood paints endure the passage of seasons. The poetic execution combines live-action, stop-motion and time-lapse techniques seamlessly. The inspirational outcome is brought to close with a pay-off “The Power Of Colours”.
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