Dove: Thought before action25

After years of celebrating real beauty and helping women find happiness in how they look, Dove decided to try something different. For the first time, they spoke directly to those responsible for manipulating our perception of beauty: art directors, graphic designers and photo retouchers. Doing this in a place only they could be reached, through Photoshop.


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Dove: Real beauty Sketches

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Dove: Real beauty Sketches

Women are their own worst beauty critics. Only 4% of women around the world consider themselves beautiful. At Dove, they decided to conduct a compelling social experiment that explores how women view their own beauty in contrast to what others see.

Women’s shampoo

Dove: Women’s shampoo

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Dove: Women’s shampoo

Make sure you turn on the subtitles before you watch this ad, unless you speak Portuguese that is. And prepare yourself for an utterly absurd commercial. This guy washed his hair with women’s shampoo and the strangest thing happened.


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