Creative Criminals

Budweiser: Vinyl ad

Sander Janssen — Wed, 16 May 2012 21:17:51 +0000

Promoting a song in a magazine is not an easy assignment. For the new song from Will.I.Am, Budweiser did something special. They’ve created a page in a magazine which can be used on a record player. So the page actually plays the song like a vinyl recrod does.

Company: Budweiser
Agency: Agência Africa, São Paulo
Country: Brazil

Pepsi: Nicky Minaj

Bert Callens — Wed, 16 May 2012 18:02:47 +0000

Pepsi launched their newest commercial with Nicki Minaj, who is the new face of Pepsi. The commercial is called “Now in a moment” and is about a couple running through frozen scenes. In the end the Trinidadian singer appears.

Company: Pepsi
Agency: TBWA
Country: USA

Evoc: Indestructible billboard

Sander Janssen — Wed, 16 May 2012 12:01:58 +0000

To experience the shock absorbing effect of the EVOC protective backpack, this unique billboard was created. A backpack was attached to a billboard at a bus stop and people could use it as a punching bag. Well this is definitely a hands on approach to experience the shock absorbing effect.

Company: Evoc
Agency: Publicis, Munich
Country: Germany

Volkswagen: Tarot

Sander Janssen — Mon, 14 May 2012 20:59:35 +0000

The Volkswagen Front Assist checks with a radar the distance between your car and the car in front of you. Accompanied with an automatic brake system it’s part of new Volkswagen technology. So in a certain way it can predict your future like a Tarot card.

Company: Volkswagen
Agency: DDBLondon
Country: United Kingdom

Västtrafik: The Tram Sightseeing App

Rindert Dalstra — Mon, 14 May 2012 19:02:55 +0000

For the price of a tram ticket, Tram Sightseeing gives you a guided tour. You simply put your headphones on and listen to the application on your smartphone telling you about the sights as they pass outside the tram window. The sights are geotagged and thanks to the GPS in your phone, the app knows exactly where you are.

Company: Västtrafik
Agency: Forsman & Bodenfors
Country: Sweden

Carlsberg: Fan Academy

Bert Callens — Mon, 14 May 2012 10:23:29 +0000

To prepare England fans for the eagerly anticipated UEFA Euro 2012,Carlsberg have launched their new TV commercial – The Carlsberg Fan Academy. Funny commercial with an obvious link to Police Academy, the popular movies in the eighties and nineties.

Company: Calrsberg
Agency: Fold7
Country: United Kingdom

Waternet: Pee Contest

Bert Callens — Sun, 13 May 2012 16:01:33 +0000

Queen’s Day is a national holiday in the Kingdom of the Netherlands where they celebrate the birthday of their Queen Beatrix. Every year the streets of Amsterdam turn into Orange partying people. Problem, everybody pees in the canals of Amsterdam something that Waternet, the water supplier of Amsterdam wanted to stop..

Company: Waternet
Agency: Achtung
Country: The Netherlands

Sea & Vines: Glass

Sander Janssen — Sun, 13 May 2012 08:56:10 +0000

A simple image that summarizes it all for a food and wine festival in McLaren Vale Australia. The concept has probably been done before, but it sure works.

Company: McLaren Vale
Agency: Showpony Advertising
Country: Australia

Lego: Shadow

Sander Janssen — Fri, 11 May 2012 20:25:36 +0000

Today we’ve been doing some archive browsing and ran across these print ads for Lego from 5 years ago. Lego is still using this playful aspect in their ads today. When playing with simplicity on your imagination the creative possibilities are endless. That’s what we like in Lego ads.

Company: Lego
Agency: Blattner Brunner
Country: USA

Metro: Pocket size

Rindert Dalstra — Fri, 11 May 2012 15:00:05 +0000

To promote the mobile version of the Metro newspaper in Canada, advertising agency Rethink came up with the following campaign. Their idea was to set up a mini dispenser including QR Code, once scanned you were redirected to the app of the newspaper.

Company: Metro
Agency: Rethink
Country: Canada