Flexa: Let’s Colour11
After Hawai, San Fransisco, Berlin and more, the popular Color Run was also held in Amsterdam this year. During this race, runners start out dressed in white and end up covered in colourful powder. Flexa, the leading paint brand in Holland, wanted to stand out during this fun run, to spread their message: ‘Let’s Colour’. They did this using a specially fabricated Flexa T-Shirt. How it worked? The more colour, the more the Flexa logo and payoffshowed up.
Brazil’s number 1 sponge brand Scotch-Brite, teamed up with restaurants in the city of São Paulo. When people asked for the bill they received an invitation to do the dishes instead of paying for their food. Obviously they had to wash the dishes wit
With more than 100 million users worldwide, Twitter has over the recent years not only become a phenomenon, but a widely accepted tool to send short message to each other. Just like when we text each other on the phone, but visible to anyone.
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