Google: Know before you go31
It’s been a long time since we’ve seen a print ad as good as this one. Not only the visual is strong but the entire concept is brilliant. You should definitely check the description of the hotel in the upper left corner. If families would book this hotel based on the description they should probably take a look on Google Street View, because the hotel description isn’t what you would think it is.
These ads depict three misspellings and a “Did you mean?” Google search, along with the phrase, “We know what you are searching for, even when you don’t.” The first is a battlesheep instead of a battleship, the second one jetleg instead of a jetlag an the
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