When entering the store, customers were invited to do a test ride. Then they went out to ride the bike. They rode for a while and then were surprised by 60 bikers who made them feel like part of the gang. So, even before buying a Harley-Davidson they understood what is to have a Harley.
Harley-Davidson: Test ride19
Harley Davidson Motorcycles are perceived as expensive in the Czech Republic and many people don't know the can actually afford one. Thankfully those are often the same who can't help getting their picture taken posing on the street next to other people
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