Heineken: Interactive Bottle29
This is a cool idea by Tribal DDB in the Netherlands. They changed Heineken bottle in interactive tools. When people cheered, the bottle ignited. When people took a sip, it ignited. And when the DJ cranked it up, every bottle became a part of the party.
Today we cannot stop talking about social networking, over 600 million people have Facebook and everyday new social networks are launched. Heineken however has been a social networking for a long time. This clever print advertisement illustrates that, wit
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