This is a cool idea by Tribal DDB in the Netherlands. They changed Heineken bottle in interactive tools. When people cheered, the bottle ignited. When people took a sip, it ignited. And when the DJ cranked it up, every bottle became a part of the party.
Heineken: Interactive Bottle29
In Bulgaria, Heineken decided to give tickets to the Champions League final to the wives or girlfriends of those who performed the official anthem live. Custom hardware and voice recognition software detected the three performances that were closest to th
Today we cannot stop talking about social networking, over 600 million people have Facebook and everyday new social networks are launched. Heineken however has been a social networking for a long time. This clever print advertisement illustrates that, wit
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