In Bulgaria, Heineken decided to give tickets to the Champions League final to the wives or girlfriends of those who performed the official anthem live. Custom hardware and voice recognition software detected the three performances that were closest to the timing of the original anthem.
Heineken: The Better Halves22
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Details
- Date: 28 May 2014
- Industry: Alcoholic Drinks
- Media type: Ambient, Technology
Credits(add credits)
- Agency: NEXT-DC, Sofia
- Country:
Bulgaria
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