Well, this is an interesting approach to promote something as basic as a jar of mayonnaise. The cash receipt in the supermarket was never used in a way like they did in this campaign. It’s an extremely direct medium which can prove to be very efficient, if used in the right way. In this case they printed recipes on the receipt which could be made with the ingredients the customer bought. Can you go more direct than this?
Hellmann’s: Recipe receipt34
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