Hellmann’s: Recipe receipt33

Well, this is an interesting approach to promote something as basic as a jar of mayonnaise. The cash receipt in the supermarket was never used in a way like they did in this campaign. It’s an extremely direct medium which can prove to be very efficient, if used in the right way. In this case they printed recipes on the receipt which could be made with the ingredients the customer bought. Can you go more direct than this?


Related Posts

Olvarit: Baby fitness

Read more / View 1 video

Olvarit: Baby fitness

To launch Olvarit Toddler Flakes, cereals adapted to the needs of toddlers, Olvarit had some toddlers do an exclusive baby fitness program.

Domino's Pizza: Safe Sound

Read more / View 1 video

Domino's Pizza: Safe Sound

To improve road safety Domino’s Pizza the Netherlands introduces a human engine sound on their silent electrical scooters.


Awards won (add award)

Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.

Leave a comment

You must be logged in to leave your insights. Login or register.

Details

Credits(add credits)

Tip us

Do you have a tantalizing tip off for a hot scoop? Don’t delay, be our honorary informative and we’ll reward you!



Show some love?

You must be logged in to love a campaign.

Show some love?

You must be logged in to love a campaign.

Login

Email address:

Password:

(Forgot password?)

Remember me

Login No account yet? Register