Kiss FM: The turnstile of rock27
Kiss FM, is an important rock and roll radio station based in Sao Paulo, Brazil. JWT developed and implemented a turnstile that only allowed people passing through when they’ve done the famous rock and roll sign of the horns.
To promote the mobile version of the Metro newspaper in Canada, advertising agency Rethink came up with the following campaign. Their idea was to set up a mini dispenser including QR Code, once scanned you were redirected to the app of the newspaper.
One of Thailand’s most known publishers is called A Book. They see ‘waiting’ as a chance to promote their books. When people have to wait they are bored most of the time, but A Book found a way to entertain people during the wait and pro
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