With a back dressed in genuine leather, LG elevates the smartphone to accessory. Now all the innovation isn’t hidden inside the casing. It’s on the outside – and a real sensation for your fingers and nose.

To reflect the originality of the new LG G4, M&C Saatchi Stockholm created a unique leather ad. Because to really appreciate the new leather-encased LG G4, you need to feel that soft leather. And smell it.