To introduce LG IPS monitor and the quality of its colors, LG created a scary experience in an elevator. The team replaced the floor with monitors. Each time a person entered, weird noises could be heard and the floor literally fell into pieces. So real it’s crazy!
LG: So real it’s crazy40
To launch (and demonstrate) the new 11kg washing machine, Young & Rubicam Johannesburg came up with this great idea and placed board that seemed like it was one of their washing machine. At half time, player would run in the tunnels and came out cle
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Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
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