Creative Criminals

Old Spice has launched a new campaign featuring Mr Wolfdog, the P&G brand’s new official chief director of marketing. Mr Wolfdog has his own retro Tumblr blog, mrwolfdog.com, and taken over the Old Spice Youtube, Facebook and Twitter channels in an effort to get people thinking about The Wild Collection. Now Mr Wolfdog is using Google Hangouts to interview prospective personal assistants.