Mercedes-Benz: Dirty Cover Letter27
“Before you can work for a company, you’ve got to apply for a job. And that means; writing a letter”. Mercedes therefore came up with this crazy idea. They’ve put a motivation letter on the tires of a Sprinter, got some ink (mudd) and ‘drove’ the letter onto pieces of paper. The letters would then be sent to various companies with the link where they could check how the letter was composed.. Genious!
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Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
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