MINI: Dress-up for Halloween20
A couple of days ago Rindert posted this print ad for Mini. Today we bring you another Halloween inspired campaign. This one resembles the previous one a little and it’s for Mini as well. People celebrate Halloween by dressing up in costumes, that’s why Mini started to dress up other cars as Mini’s.
To promote the new Mini convertible these cool inflatables were created. They can be used for all kinds of purposes as you can see after the jump. This is a perfect link between the brand and the summer, people will enjoy and remember it.
During the morning rush hour, MINI brought drivers into pole position with a special guerrilla poster at the traffic lights. The message was clear at first glance: speed yourself up. The sleek special model MINI Ace catapults its drivers from zero to the
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- Date: 1 November 2011
- Media type: Ambient
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