MINI: Fan the Flame46
Adverting agency TBWA\Agency.com created the social media campaign “Fan the Flame” to promote the recently launched MINI Facebook page in Belgium and Luxemburg.
A MINI Countryman was placed on a slope of 15% hanging only on a thick rope. Under the rope a bunsen burner was placed. Once you have liked the Facebook page you can watch the live construction, which was build on the parking lot of the Brussels Motorshow and remote ignite the flame from the campaign website. If your flame is the one that burns the rope, you win the MINI countryman.
Advertising agency DraftFCB, Switzerland came up with a creative campaign called “Minimalism” to highlight the specific shapes of the vehicle. The idea was to cut out the shapes of the mini in billboard posters that were previously used.
When was the last time a poster made your breakfast or dinner, cleaned or filled up your car or made you more popular with your partner? MINI UK through Iris, London mixed interactive posters with experiential to create a week of real time salutes to MINI
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