MINI: Recycled Billboard24
Advertising agency DraftFCB, Switzerland came up with a creative campaign called “Minimalism” to highlight the specific shapes of the vehicle. The idea was to cut out the shapes of the mini in billboard posters that were previously used.
Watch the making of video after the break.
Mini created this billboard to promote their new Countryman in Milan, Italy. The rather humorous thing about this is that they created a fake billboard on the other side with surfboard in order to make the ad work. We have never heard of Malamalama.
Awards won (add award)
Drat! This campaign hasn’t had the honor of winning any awards yet, or maybe it just evaded our systems. Can you prove us wrong? Enlighten us by clicking here.
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