MINI: Roller Coaster15
As part of Mini’s “Not Normals” campaign and Mini’s undisputed go-kart handling, Mini Canada took directly to the streets and created the Mini Roller Coaster. Through vigorous planning and with the help of Toronto-based production company Asymetric, three Mini Cooper S models were completely retrofitted to create a Mini Roller Coaster.
Advertising agency DraftFCB, Switzerland came up with a creative campaign called “Minimalism” to highlight the specific shapes of the vehicle. The idea was to cut out the shapes of the mini in billboard posters that were previously used.
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