MINI: Roller Coaster15
As part of Mini’s “Not Normals” campaign and Mini’s undisputed go-kart handling, Mini Canada took directly to the streets and created the Mini Roller Coaster. Through vigorous planning and with the help of Toronto-based production company Asymetric, three Mini Cooper S models were completely retrofitted to create a Mini Roller Coaster.
During the morning rush hour, MINI brought drivers into pole position with a special guerrilla poster at the traffic lights. The message was clear at first glance: speed yourself up. The sleek special model MINI Ace catapults its drivers from zero to the
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