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Durex: Baby Application

Posted by Rindert Dalstra - Category: Mobile
  • Company: Durex
  • Art Directors: Nicolai Villads & Peter Ammentorp
  • Country: Denmark Denmark

6 comments

Durex wants to convince young men to use condoms and more particular the ones of their brand. They made an iPhone application that reminds us of a Tamagotchi, since you have to nourish a baby. Have a look for yourself.

Thank you Cedric Sayous and Ken Vanhalle for the tip.



Durex: Baby Application, 4.8 out of 5 based on 33 ratings

6 Comments

Due Rex on

So the idea is to get men that you have already identified do not want to know about condoms to download an app that nags / annoys them into using something they are not interested in ?? – Doesn’t sound like a well thought through campaign

Reply
emmanuel on

This work has not been realised by AKQA, but is apart of the Future Lions contest, which is organised annualy by AKQA and Cannes Lions

Reply
sean on

nice application

Reply
Gary on

So mean this application will not be release? Feel sad, is a cool and awesome application

Reply
Leif on

Did The Strokes agree to this?

Reply



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