The National Centre for Domestic Violence (NCDV) has launched an interactive billboard campaign at Euston Station, London to raise awareness about how people can intervene to help put a stop to domestic violence. The campaign, ran on large format e-motion screens and encouraged passers by to get involved in the advert by controlling the scene using their mobile phone.
National Centre for Domestic Violence: Drag19
This is a wonderful concept for compassion in world farming. Through an application, and after a small donation, you can feed pigs live on a huge screen. Stressing the importance of free range farming.
PETA, People for the Ethical Treatment of Animals, ran an interactive poster campaign in Singapore using advertisements fashion leather boots, bags and belts to draw attention to the all-too-common ugly side of the fashion industry. Viewers were invited t
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