Nivea: Flashmob40

Great flashmob by Nivea. When this woman took a sample of Nivea she would never expect this to happen. Out of the blue, guys starts dancing, firemen arrive to ‘cool’ things down, a prince on a white horse appears..

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The concept for this campaign is not really new anymore, but it’s always nice to see brands create something which is really relevant to their customers. And especially in Brazil with its beach culture the concept can’t be more suiting.

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