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As part of its global sustainability program. ‘2nd Lives’, which has been rolled out first in Vietnam with select Asian markets to follow, will upscale used Coca-Cola bottles to encourage consumers to re-use and recycle plastic.
Volkswagen and Ogilvy Beijing recently suprised with a very creative campaign. They placed inserts into one of China’s most popular car magazines that were shaped like a steering wheel. They then invited readers to take part in the Scirocco Cup Augm
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