In the latest campaign for Guinness, AMV BBDO tells four uplifting ‘Made of Black’ stories that celebrate individuals who are showing unexpected character in the world of football, and inspiring those around them. 

The four films were directed by Wilkins & Maguire – BAFTA nominated documentary-makers at production company Stink and co-written with Andy Clough and Richard McGrann. They were filmed by Oscar nominated James Laxton and coloured by Alex Bickel, both of Moonlight fame. Each film features a true story sourced during a wide-ranging search and cover issues such as gender stereotyping and overcoming disability.