Lexus: Interactive print ad
Posted by Rindert Dalstra - Category: Online- Company: Lexus
- Agency: Unkown
-
Country:
USA
Lexus-created technology called CinePrint, the ad comes to life only when you put an iPad behind the printed page that’s displaying the iPad edition of SI.
1 Comment
Visually, it’s brilliant. But who in their audience honestly bought the magazine with the ad in it, had an iPad with a subscription to the magazine and could be bothered to do it???
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