Creative Criminals

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Nissan: Online offroad trail

Posted by Bert Callens - Category: Online

2 comments

This latest campaign of Nissan is pretty impressive. The goal was to show the strengths of the brand when going offroad. To do so, TBWA created an online campaign where the internaut could create its own trail. By simple drawing some hills, you could upload the trail on internet by holding it in front of the webcam..



Nissan: Online offroad trail, 4.4 out of 5 based on 12 ratings

2 Comments

Alison on

It’s called “United Arab Emirates”

Reply
Bert Callens on

Thanks Alison, we’ve changed it on all of our pages!

Reply



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