Cerveza Norte, the Argentina beer brand has won a Gold at the Clio Awards for Integrated advertising campaign, “La Mejor Excusa Del Mundo” (The Best Excuse In the World). Men from the North of Argentina needed a good excuse to go to the bar to drink beer with their friends. They needed the best excuse ever. For each Norte beer a man drank at the bar, the brand allotted one minute of good deeds. A Norte team was in charge of the work. They put counters in the street with the accrued minutes, and the good deeds could be followed on the Internet.
Norte: The Best Excuse Ever28
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Details
- Date: 3 June 2011
- Industry: Alcoholic Drinks
- Media type: Online content
Credits(add credits)
- Agency: Del Campo Nazca Saatchi & Saatchi, Buenos Aires
- Country: Argentina
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