Renault: Radio recorded in the trunk
Posted by Sander Janssen - Category: Online, Radio- Company: Renault
- Agency: Lowe Ginkgo, Montevideo
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Country:
Uruguay
A lot of people are claiming radio advertising has no effect anymore. But with this spot Renault has proven that advertising on the radio can still be original.
To promote the new Renault Symbol and especially the enormous 560 liters trunk size, they did a remarkable stunt. They actually recorded the spot inside the trunk of the car.
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