Save the children: Close the annotation
Posted by Sander Janssen - Category: Online- Company: Save the children
- Creative director: Shachar Aylon
-
Country:
Israel
Not sure if this idea really works but the concept is pretty nice. When people close the annotation in this Youtube video they can reveal a hidden word. For people who don’t know what an annotation is, it’s the annoying ‘advertising’ message that pops up when you are watching Youtube films. If you are pretty fast you can see the intended effect.
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