Sprint: Unlimited Love Billboard
Posted by Rindert Dalstra - Category: Billboard, Online- Company: Sprint
- Agency: Leo Burnett, Chicago
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Country:
USA
Sprint wanted to launch their new popular EVO, the phone that helps you do what you love without limits on the their unlimited network. How could they highlight just how much EVO helps you do what you love? New York has a lot of things to love. That’s why Sprint created the Unlimited Love Billboard, a Times Square interactive board that helped people discover more of what they have unlimited love for in NYC.
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