Sweden: Twitter Page

Posted by Bert Callens - Category: Online

Company: Curators of Sweden
Agency: Volontaire, Stockholm
Country: Sweden

Sweden was the first country in the world to let go of an official communication channel and hand it over to our citizens. Together with the Swedish Institute and Visit Sweden, they decided to break all branding principles and revolutionize the voice of a country. This idea combined with the (possible) PR-stunt with Sonja, a crazy citizen, posting crazy tweets, got this campaign an Grand Prix on Cannes.

Name		There's no need for link dropping or spamming. Please don't advertise we already have enough of them.
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