Creative Criminals

Miami Ad School is producing some great talent. Here is another lovely conceptual piece from current students Lisa Zeitlhuber and Katharina Schmitt, designed to create a new way to donate money for child education.

It’s the “Donate A Word” campaign for UNICEF that utilises the spelling feature inside Google Chrome to trigger donation prompts. With each miss-spelt word adding a “Donate This Word To UNICEF” option when users right-click the red underline to amend spelling mistake.