Creative Criminals

“If I Die First” is a website where people can leave a message behind to their loved ones, in case if they die. You have to add trustees, people on your Facebook account you trust, which will notify the website if you would die. To promote this, the organisation said that the first one to die, his or her message would be posted on Mashable, one of the most visited websites worldwide. The idea belongs to Willook, a start-up company that specializes in time-capsule services and products.
Purpose? World fame.